Volusion is one of the most popular hosted ecommerce platforms. They focus on providing a full toolkit for ecommerce owners who want a hosted solutions. They have historically been a go-to solution for mid-size ecommerce companies who valued their operations & inventory features.
But, as of July 2018, Volusion website platforms launched V2 of their platform. With Volusion V2, they are trying to become the go-to solution for entry-level and intermediate ecommerce sellers with a heavy focus on simplified pricing and simplified onboarding.
I originally used Volusion back with their V1 platform for this review, but recently tried out their V2 platform for a research project. I’ve re-written this post to reflect V2 only – even though there are plenty of stores out there using Volusion V1.
There are a lot of Volusion reviews online – usually with user-generated reviews based on anecdotes and personal experience. That’s fine but I take a different approach. Like any option, it’s going to have some pros and some cons and will really come down to if it’s a good fit for your specific business. In this Volusion review, I’ll focus on 6 pros and 6 cons that will probably most affect your choice.
What Is Volusion?
First off – a quick overview of the online store software landscape. Like I covered in my choosing an online store platform post, ecommerce platforms exist on a spectrum with a lot of technical considerations that can have as big of an impact on your online business as your store type & location can in the physical retail world.
Even though the technical considerations aren’t as immediately related to your success as sales, service & product – it can be the variable that helps or hinders your day to day and especially long-term growth. That said, just like choosing a specific location; leasing vs. owning; or going mall vs. solo storefront in the physical world – there’s no “top” or “best” choice. There’s only the choice that makes the most sense given your budget, expertise, circumstances and goals.
On the spectrum of ecommerce solutions, Volusion lives on the end that is all-inclusive and provides everything you need to start, run & grow your online store while providing your own online “space” that you control and can customize.
It’s in contrast to solutions where you buy, install, manage but wholly own different pieces of what makes your store your store (think getting a server & installing WooCommerce). And also contrast to platforms that where you simply have a listing in their space instead of a store of your own (think eBay, Amazon or Etsy).
Using Volusion is sort of like leasing a store with the ability to customize your store to your liking. You control everything business-wise like sales, marketing and merchandising but you leave the plumbing, security, construction and maintenance to the landlord.
Aside – I built an entire Buzzfeed-style ecommerce platform quiz to reflect all these considerations.
Volusion (see Volusion plans here) mainly competes with the other two big hosted ecommerce platforms:
- Shopify: See their plans here and my Shopify review here
- BigCommerce: See their plans here and my BigCommerce review here
And Volusion competes indirectly with non-turn-key options like WordPress + WooCommerce (see how to setup here) and more website builder solutions like Wix or Weebly who often add a shopping cart, but don’t have robust inventory or order management options.
Let’s look at Volusion pros & cons overall but with a tilt towards their direct competitors.
Quick aside & disclosure – I get customer referral fees from any companies mentioned in this post. My opinions are based on my experience and research as a paying customer or consultant to a paying customer.